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Resume

Summary

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Research Expertise: I have 6+ years of experience conducting impactful qualitative and quantitative research for startups, scale-ups and mature organisations with incremental volumes of over $10 billion.

 

User-Centred Design: I approach research by blending technical rigour with a deep understanding of user needs from cultural psychology utilising qualitative and quantitative research methods to inform strategic product decisions.

 

Agile approach: I've spearheaded process improvements to democratise research by up skilling designers and product partners to increase delivery speeds by over 30% in agile teams.

Experience

JULY 2025 -PRESENT

Senior UX Researcher

Worldpay

London, UK

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Conducted comprehensive research and synthesised evidence based insights on emerging partner needs to align internal  product teams. 

 

Championed internal research strategy for AI experimentation, on leveraging synthetic users and secondary research opportunities through AI assistants.

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Spearheaded development of research customer panel to accelerate participant access for research studies in collaboration with product and commercialisation partners.

APRIL 2021 - MAY 2025

Design Researcher

Wise

London, UK

Led comprehensive research (interviews, usability tests, surveys, participatory workshops) to inform strategy for support management tooling that enhanced agent efficiency by 20%.


Conducted the 1st foundational research study to understand the needs and barriers to adoption of the large transacting customer segment to inform 3 major product initiatives (onboarding, send and support flow) resulting in transacting volumes increasing by 371%.


Planned and facilitated 10+ cross-functional workshops, aligning stakeholder knowledge and contextualising findings to uncover causes of points of user attrition in the 'send flow.


Piloted research scaling programme, boosting agile teams’ delivery by 50%.

SEPTEMBER 2019 - MARCH 2021

User Experience Researcher

Dext

London, UK

Conducted extensive evaluative study on rebrand across consumer-facing mobile and web platforms, that boosted onboarding and feature adoption by 15%.

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Coordinated multi-phase research efforts utilising usability testing, user interviews and surveys, delivering actionable insights to the senior leadership team. 

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Spearheaded user segmentation study, utilising interviews and data analysis on 4 segments to inform new personalised onboarding workflow on mobile platform.

APRIL 2019 - AUGUST 2019

Customer Experience Researcher

Ipsos Mori

London, UK

Utilised personas and journey maps to deliver strategic insights to the leadership team Google Digital Garage project.


Leveraged data mining techniques and sentiment analysis to identify workflow improvements on course content that increased user satisfaction by 10%.

JULY 2018 - APRIL 2019

Human Factors Researcher

Bentley Motors

Crewe, UK

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Conducted eye-tracking study in alignment with best practices for HF engineering for a new automotive interface product space. 


Delivered insights integrating cognitive psychology principles on 3 solutions to balance user engagement and safety concerns with new interface changes.

Education

SEPTEMBER 2021- MARCH 2024

MSc in Social and Cultural Psychology

London School of Economics and Political Science

Relevant Coursework: Cognitive & Cultural Psychology, Emotional Design, Social Influence, Qualitative and Quantitative Research Methods  

 

Dissertation: "A Cross-Cultural Examination of Emerging Tourist Experiences”

London, UK

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SEPTEMBER 2014-OCTOBER 2018

MEng Mechanical Engineering 

Relevant Coursework: Design Thinking, Computing for User Centred Design, Ergonomics, Statistical Analysis, Technical Specifications

Imperial College London

London, UK

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Research Methodology & Toolsets

Qualitative Methodologies

  • Usability testing

  • Interviews

  • Focus groups

  • Workshops

  • Observational studies

  • Contextual inquiry

  • Diary studies

  • Heuristic Evaluations

  • Jobs to be done Frameworks

  • Design Participatory Sessions

Quantitative Methodologies

  • Surveys

  • Card Sorts

  • Benchmarking Testing

  • Data analysis

  • Customer Segmentation

  • Hypothesis Testing

  • Sampling A/B Testing

  • Statistical analysis

  • Regression Analysis

Tools

  • Nvivo

  • Excel, SPSS, R

  • SurveyMonkey

  • Optimal Workshop

  • Google Analytics

  • UserTesting

  • Miro

  • Figma

  • Adobe XD

  • Miro

Artifacts​

  • Storyboarding

  • Journey Mapping

  • Jobs to be Done

  • Personas

  • Empathy Mapping

  • Affinity Mapping

  • Data Visualisation​

  • Service Blueprints

UX Service

  • Conferences: Speaker at BlackTechFest 2023, Panelist at Brain station Panel on Starting and Building a Career in UX

  • UX Certifications: Nielsen Norman Group UX Certification, Studio D Strategic Narratives Course

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